From the other day at that shite pub:

The final straw was a bunch of Nathan Barleys trooping in, and noisily letting the rest of the pub know that “pomegranate was really fashionable right now”. We made our leave…

From “The Measure” in The Guardian Weekend 03.09.05

Pomegranates: Good for you, new cocktail must-have ingredient, and star of the latest Jo Malone scent. Fruits don’t get any more fashionable

The Graun is Totally Fucking Mexico!